Marketing Plan Phase II Essay Example | Topics and Well Written Essays - 500 words

Marketing Plan Phase II - Essay Example Pricing should not be seen in isolation of the other factors that have a bearing and often influence the decision itself. Predominantly price is part of a price-quality equation. The most important consideration in price decisions is its objectives. And objectives are in turn based on the strategy of product positioning. Commonly companies try to achieve any of five objectives through pricing: survival, maximize profit, maximize market share, skim the market or product-quality leadership. (Kotler, 2001, p. 458) "The business of businesses is business!" Friedman (as cited in Pohl, Eva, 1970, p.12). So understandably businesses exist to maximize profits. This then brings up for consideration the price-demand-profit relationship. This in other words is the demand for a product at different prices; which is the product's price sensitivity. "Price sensitivity is a measure of how important lower prices are to the customer" (Day, 1999, p. 114). In general products are less price sensitive if buyers are less aware of substitutes, when a one-on-one comparison between competing products is not possible and when a product is perceived to have quality and exclusivity. Bread is such routine fare. As such it is highly price sensitive. But Panera's customers don't see the company's products as just any bread. There is a definite value perception.

From an environmental perspective discuss the relationship between Research Paper - 2

From an environmental perspective discuss the relationship between Logistics, Operations and the Environment in International Manufacturing Organisations - Research Paper Example The third bottom line is the planet account which is the measure of how responsible the company has been to the environment. Therefore, the triple bottom line consists of profit, planet and people. This is used to measure the financial, social and environmental accomplishments of the company over a specified period. A company that does this is taking into full account the total cost of the operations. These may also be referred to as the three pillars of business (Avella et al, 2010). The basis of this concept is the fact that what a company measures is what the company is likely to direct its attention towards. When the companies measure their social and environmental impacts, they will pay attention to these effects. This is arguably the only way the community will have socially and environmentally responsible organizations. The three pillars of business include the customers, systems and teamwork. Customers are a core aspect considered in the prosperity of a business. They provide the cash flow that sustains businesses. The organization must aim to succeed with its customers so as to succeed as a whole. The motivation of the organisation is to provide the customer with what they want in order to fulfil their needs and perceptions. A good team is created through synergy that is created through trust and working closely together. The executive team in charge should be able to rely on each person in the team. The team members should know their job specifications and fulfil them as expected. The team members should also receive appropriate training following their employment in the organizations on what is expected of them so as to improve efficacy in their work performance. A business should also create specific set ways of doing things and carrying out certain activities which include computer technology , communication and networks. This reduces the time it takes for procedures to be executed. Set